Movita Juice Bar  Brand Refresh

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Problem

Movita Juice Bar was growing as a franchise, but the brand lacked a cohesive visual system across digital, in-store, and marketing materials. Different menus, promotions, and store graphics were being created without a unified design language, which affected brand consistency and scalability across locations.

The challenge was not to completely rebrand the company, but to modernize and systematize the brand while maintaining its recognizable identity.

 

Solution

I led a brand refresh focused on building a flexible design system that could scale across stores, digital platforms, marketing campaigns, and new product launches.

The project started with the creation of a new brandbook, defining typography, color systems, iconography, patterns, and layout principles. From there, I developed a complete visual system including menus, in-store signage, promotional materials, packaging, app interfaces, website updates, and marketing campaigns.

I also helped develop internal design systems and SOPs for product launches and promotions, allowing the team to maintain consistency as the company continued to grow.

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Result

The new brand system created consistency across all customer touchpoints — in store, online, and in marketing — strengthening Movita’s brand identity and making the brand easier to scale across new franchise locations.

The refreshed visual system improved product communication, in-store visibility, digital experience, and overall brand perception, positioning Movita as a more modern and cohesive health and wellness brand.