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Elevating Aroma360’s Digital Identity

Problem
Aroma360 needed a brand refresh to better reflect its high-end, luxury positioning. The previous website lacked the refined aesthetic and seamless experience expected from a premium home fragrance brand.

Solution ✨🌐
I redesigned the website with a “quiet luxury” approach, focusing on elegant typography, sophisticated layouts, and an intuitive user experience. The new design enhances storytelling, product discovery, and brand perception while maintaining a seamless shopping flow.

Result 🚀
The rebrand elevates Aroma360’s digital presence, reinforcing its status as a premium fragrance brand. The refined aesthetics and thoughtful UX/UI improvements create a more immersive and aspirational experience for customers.

 

Role: Web Design, UX/UI Design
Client: Aroma360

Old

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New

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Creative  Projects

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¡Hola!
I'm Renzo Novelli

A multifaceted creative with approximately 9 years of experience in multiple industries, working as a creative, designer, and director.

Passionate about blending traditional techniques with the latest technologies.

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